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The beauty subscription powerhouse has 3.6 million followers on TikTok alone, boasting a social community of over 20 million beauty lovers across all networks.
October 25, 2023
By: Lianna Albrizio
Associate Editor
Beauty subscription service Ipsy says it is the most-followed beauty brand on TikTok. The beauty subscription powerhouse has 3.6 million followers on TikTok alone, boasting a social community of more than 20 million beauty lovers across all networks. Content Creation A snapshot of the TikTok featuring pop singer Bella Poarch includes opening an IPSY box. Ipsy’s internal marketing team takes an unrivaled approach to content creation and channel strategy, according to the...
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